Willingness Toupee
David M. McEvoy, O. Ashton Morgan and John C, Whitehead
No 19-01, Working Papers from Department of Economics, Appalachian State University
Abstract: In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current sad situation to a more plentiful one. Then we comb-over the results. What’s the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000.
Key Words: mullet, skullet, comb-over, ducktail, Beatlemania, buzz cut, whiffle, pageboy, attribute non-attendance
JEL-codes: B12
Date: 2019
