New working paper on the demand for seafood safety

Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters

John C. Whitehead, O. Ashton Morgan and William L. Huth

No 16-15, Working Papers from Department of Economics, Appalachian State University

Abstract: In this study we compare willingness to pay for a seafood traceability system form contingent behavior demand and contingent valuation referendum vote models using data from a survey of Gulf of Mexico oyster consumers following the BP oil spill in 2010. We estimate a fixed effects model of oyster demand using contingent behavior data and find that a traceability program increases demand and consumer surplus. We estimate a referendum model for the seafood traceability program using contingent valuation data. We find that welfare estimates from the contingent behavior and contingent valuation methods are convergent valid under certain conditions. 

Date: 2016

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http://econ.appstate.edu/RePEc/pdf/wp1615.pdf (application/pdf)

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