Sad:
Barbie and other traditional toys are having a much tougher time supporting their elderly parent Mattel, a toymaker significantly weakened by stiff competition from small upstarts and by digital distractions aimed at children.
On Monday, the company reported that toy sales during last month’s crucial holiday shopping season plummeted, apparently one of the reasons the company also announced a management shake-up. Bryan G. Stockton, who worked for Mattel for more than 14 years and was chief executive for the last three, resigned over the weekend. ...
For decades, American consumers associated the names Mattel and Hasbro with play time. But in recent years, those companies have largely failed to stay on top of evolving trends and tastes. In the face of an onslaught of digital products, traditional manufacturers have lost ground to smaller, more nimble competitors that adapt quickly to the latest trend. Toy sales
via www.nytimes.com
A few comments:
- Who/what are little girls going to rip the heads and arms off now?
- What's up with Ken? Mid-life crisis and chasing Ever After High dolls? Gross.
- Will Barbie sue little girls for age discrimination?
- If she had only studied math ...
