Is the great bourbon shortage really real?
After writing about it last week, we got some rather irate emails from readers, alleging that we were being fed a marketing scam. (There's some skepticism out there on the internet, as well.) After all, there's still plenty of bourbon in the liquor stores today!
First off, we reached out to Kentucky's Buffalo Trace Distillery, which has been the source of most of the "bourbon shortage" hype.
"Yes, I can assure you the bourbon shortage is VERY real, not a ploy at all," a spokesperson told Business Insider "Our intent was never to get people worked up, or to start hoarding it, we did it out of a very genuine desire to let people know this was on the horizon."
You may think that a bourbon shortage has nothing to do with environmental economics, but you would be wrong. You see, John has Kentucky roots, where bourbon is a way of life. And I, well, I live as though bourbon is a way of life (or at least a food group).
