From the inbox (From Neil Drobny, Director of Environment, Economy, Development and Sustainability at Ohio State):
Whodathunk that shirtless college students generate so much economic opportunity?One of the project teams in my Energy & Sustainability class last spring was challenged by Alcoa to come up with a new idea for building awareness and changing behavior that would increase the recycling rate of aluminum cans stuck at 60% for many years to a level of 75%. They came up with the idea of a reality TV show around the life and work of “canners” who scavenge aluminum cans for a living. They made an 11-minute video to convey the idea. The team entered the video in an annual, nationwide student film contest sponsored by the Professional Recyclers Organization of Penna. Last week they found out they placed second. The video is on YouTube where it has had over 200 views since being posted last week: http://www.youtube.com/watch?v=KB4c72VHkZw.
