Phil Miller:
Rivals has collected football season ticket prices and minimum donations at the 120 FBS schools for the 2010 season. The donations work like NFL personal seat licenses. Programs realize there is “money on the table” since some fans place a higher value on attendance at home games than what it costs to get season tickets. So schools charge a fee to capture some of that value in order to generate maximum revenue.
There’s not a lot of surprising things in there, at least to this economist. Ohio State tops the list with a minimum donation of $1,500 – you could get a nice, new Fender Strat for that – and a ticket price of $606 for a minimum total of $2,107.
