The problem with global warming, some environmentalists believe, is “global warming.”
The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
I'll repeat myself. We just need a cartoony mascot: Cap'n Trade. Obviously s/he would have a green cape and in a nod to my genious idea, would have a bold EE on the chest. Oh and be ripped. And yes, if begged, I'm willing to serve as the model. If I could just fix this back problem so I could work out again.
