Here is how they sold it at Typepad:
Kermit the Frog sang, "It’s not easy being green." And though
there's no amphibian-puppet we respect more, we’d like to respectfully
disagree.
One of the things we feel strongly about at TypePad is taking care
of our planet. We truly believe that every act of green—no matter how
big or small—makes a difference. And we’ve noticed that a lot of you
feel the same way.
That's why we've created these Green Badges for your blog. Now you
can show all your readers how green you are, and encourage them to get
involved as well.
Each badge links to the One Million Acts of Green in partnership with Cisco
website. One Million Acts of Green is a collaborative environmental
campaign encouraging everyone to go green. One act at a time. The goal?
One million acts of green because, as we all know, we’re more powerful
together than we can ever be apart.
By putting this badge on your blog, you'll not only be spreading the
message of the importance of going green, you'll be participating in an
environmental campaign that could impact the world forever.
And if that weren't enough, when the badges receive 100,000 impressions across the blogosphere, Six Apart will donate $1000 to The Climate Project.
Do your part and add a badge today.
And visit One Million Acts of Green and record your acts of green.
Because together, we CAN make a difference.
I just "greened" this blog ... Click on the "It's easy being green" badge on the left and help change the world forever!