Phone conversation last night:
Dad: I finally bit the bullet.
Me: What's that?
Dad: I bought a new car [to replace his 11 year old Nissan Maxima].
Me: Cool, what'd you get?
Dad: A Nissan Altima.
Me: Why'd you pick it?
Dad: It has good gas mileage [32 mpg highway]. I was tired of only getting 20 or so miles to the gallon. Gas is expensive...oh, and it's red.
See people do respond to high gas prices...and shiny colors.
