I'm a firm believer that the switch to alternative energy sources will happen when companies realize it is in their best interest to invest in alternative energy technologies. That is, when it profits them. All it takes is one really big domino to fall and start the chain reaction. Is Google that big domino?
Google Inc. is expanding into alternative energy in its most ambitious effort yet to ease the environmental strain caused by the company's voracious appetite for power to run its massive computing centers.
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If Google realizes its goal, the cost of solar power should fall by 25 to 50 percent, co-founder Larry Page said in an interview.
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"If we achieve these goals, we are going to be in the (electricity) business in a very big way," Page said. "We should be able to make a lot of money from this."
Switch to alternative energy AND make money. How interesting.
