Alarmist messages about global warming are counter-productive, the head of a leading climate research centre says.
[...]
The initial findings suggest that those shown doom-laden messages tended to believe the problem could come to a head further into the future. This group also felt there was little they could do to affect the planet's future.
In other words, report the facts without the embellishment. Words like 'catastrophe,' 'cataclysm,' and 'disaster' may make for good headlines, but they lead to apathetic responses from the readers. Factual representation of the science is more likely to result in acceptance and action.
