This is a good one:
The main subsidiary of Suntech Power, one of the world’s largest makers of solar panels, collapsed into bankruptcy in a remarkable reversal for what had been part of a huge Chinese government effort to dominate renewable energy industries.
The bankruptcy is a sign of the worldwide consolidation of the solar industry, which has been crippled by a glut of products on world markets and Western tariffs on Chinese products. It also signals China’s unwillingness to continue to subsidize struggling manufacturers in the industry, which is contributing to the steep decline of its green energy pursuits.
More than any other country, China had leaned heavily on renewable energy to solve its problems of severe air pollution and dependence on energy imports from politically unstable countries in the Middle East and Africa.
Suntech, a centerpiece of the country’s efforts, had grown to 10,000 employees in its hometown, Wuxi, on China’s east coast, and even set up a small factory in Arizona to assemble panels. But a tenfold expansion of Chinese solar panel manufacturing capacity from 2008 to 2012 pushed down the price of solar panels about 75 percent, undermining the economics of the business. ...
After Suntech grew spectacularly, with production that soared year after year on heavy investment, and after Western investors bought up its New York-traded shares and its international debt issues, the company was battered by plummeting prices as the overall manufacturing industry sank....
The bankruptcy comes after a dozen solar panel manufacturers in the United States and a dozen in Europe have either failed or cut back production after finding that they were unable to cover their costs at the current low prices for solar panels.
The industry’s problem is that most of the cost of a solar panel lies in building the factory, not in operating the equipment. So when the industry has severe overcapacity, as it does now, each company continues running its factories to cover its tiny operating costs, and at least a small part of the interest on the loans it took out to buy the costly factory equipment.
But when every company pursues that strategy, the whole industry loses money and virtually no business is able to cover its full interest costs.
via www.nytimes.com
The shutdown rule states that, in the short run, firms should continue to operate as long as they cover their variable (i.e., operating) cost. If price is greater than average variable cost then some of their fixed costs (i.e., "interest on the loans it took out to buy the costly factory equipment) are covered. If prices fall below operating costs (i.e., paychecks bounce) firms will shutdown production temporarily hoping that prices will rise.
Temporary shutdowns cannot go on indefinitely. At some point the firm will decide that price will not rise, in this case due to overcapacity, and exit the industry.
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