Title: Willingness to Pay for Sensory Attributes in Beer
Authors: Gabrielyan, Gnel, McCluskey, Jill J., Marsh, Thomas L., Ross, Carolyn F.
Keywords: beer, contingent valuation analysis, willingness to payIssue
Abstract: As microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in consumer purchasing decisions. We identify sensory properties that influence consumers’ willingness to pay for beer using a contingent valuation model that includes subjective sensory evaluations and sociodemographic characteristics of consumers. We find that overall taste and hoppiness of a beer have a significant and positive impact on willingness to pay.
Agricultural and Resource Economics Review, Volume 43, Number 1, April 2014
Make sure all of your funny talking friends see this:
Changing economics and shifting tastes have claimed roughly one out of every five pubs during the last two decades in Britain, and things are growing worse. Since the 2008 financial crisis, 7,000 have shut, leaving some small communities confronting unthinkable: life without a “local,” as pubs are known.
And that has spurred the government into action. New legislation is letting people petition to have a pub designated an “asset of community value,” a status that provides a degree of protection from demolition and helps community groups buy pubs themselves, rather than seeing them get snatched up by real estate developers eager to convert them for other uses or tear them down. Since the Ivy House, a beloved local in south London, became the first to receive the designation last year, roughly 300 others have followed suit. ...
Still, the traditional pub is being squeezed as never before, even after George Osborne, chancellor of the Exchequer, reversed course last March and reduced the tax paid on every pint of beer, by a penny. Antismoking laws are keeping smokers away. Cut-price beer for sale at supermarkets is eating into business. In London, the upward spiral of real estate prices has made pubs attractive targets for developers.
And then there is a cultural shift on this isle of bitter, porter and stout: People in Britain are drinking about 23 percent less beer than a decade ago, according to the British Beer and Pub Association. Pubs have been trying to take up the slack with other beverages and expanded food menus.
On another level, Britain’s pub trouble is also an echo of the deregulatory fervor of Margaret Thatcher. In the 1980s, her Conservative government broke up the near monopoly that brewers held over pubs. But the breweries were replaced by large, independent companies that have since gobbled up a little over half of the nation’s pubs. These “pubcos” often own the land, determine what beer pubs can sell and can charge high rents.
This story has it all. Beer, Demand, Supply, Intrigue, Social Media Shaming, Denial. Really, What more could you ask for on a Friday?
Jude DuPart first took the picture because he couldn’t believe the audacity of this guy. There he was, up by the grocery store cash registers, trying to buy more than 400 bottles of a limited-release beer.
DuPart pulled out his phone and snapped a photo.
He didn’t expect what happened next.
In the world of beer enthusiasts, the annual release of a limited batch of brew is better than a birthday party. Bars announce the arrival of a tap like it’s a newborn baby.
And so DuPart, a 24-year-old beer enthusiast, went to the Giant Eagle in Clintonville on Jan. 24 to buy Hopslam, a super hoppy bottle of joy that Michigan brewer Bell’s releases once a year. That’s when he saw the guy, with more than $1,200 worth of Hopslam, talking to store employees about whether he would be allowed to buy all of it. In the midst of the debate, DuPart grabbed two $17.99 six-packs for himself and left before the situation was resolved.
At home, he started connecting the dots. He recognized the beer-buyer as an employee at a nearby beer shop. He posted the photo on a message board: “This guy works at Savor Growl and just tried to buy ALL of Clintonville GE’s Hopslam.”
The AERE annual meeting was in Asheville, NC a couple of years ago. I went to too many sessions so had to go back last week and do some things that I missed. On my New Year's "hike" I saw five waterfalls, Looking Glass, Moore Cove, Sliding Rock, Slick Rock and Jackson, in the Pisgah Ranger District. Here is a shot of Jackson:
For those of you who don;t know what to get your favorite beer-drinking environmental economics bloggers might I suggest:
The Brew Cave is the largest kegerator on the residential market. With shelving, it can hold over 30 cases of beer, plus 6 or more kegs. Its refrigeration is designed to hold the inside at 32 degrees Fahrenheit, so you know your beer is optimized for maximum refreshment. And with modular panels that consist of 4” thick vapor-proof insulation, you can rest assured that they’ll stay that way. The Brew Cave unit is shipped to you in a knocked-down panel configuration, but can be easily assembled using the included hex wrench.
The Brew Cave includes a draft beer dispensing system for convenience and can be retrofitted with more taps. It also has a locking glass door to deter would-be beer thieves. Whether you want to entertain guests, run a small bar, share your homebrews or hog it all to yourself, the Brew Cave is your beer storage solution.
Last week there was a great article in the Chronicle on the changing nature of the chair's role in the academy. And, I felt inspired to respond in poetic form; it was so much more fun than doing the stuff that was on my list and I am pleased to share with you that the Chronicle has now published the poem!
For far too long, this small town nestled in the Blue Ridge Mountains seemed like a barren desert for craft beer, a mirage compared to the oasis two hours south in Asheville.
Earlier this year, the area’s image slowly began to change. The first craft brewery in Boone opened in February, another began pouring next door in Blowing Rock earlier this month and soon a third will start in nearby Banner Elk.
Three more breweries are located a short drive down down backcountry roads.
The scene is nowhere near as evolved as rival Asheville, where roughly two dozen breweries make it the state’s craft beer haven. And the question for Boone area: what took so long? “That’s a good question,” said Nathan Paris, at Flat Top Brewing in Banner Elk. “We’ve pretty much got it all, and (craft beer) is finally catching on.”
Boone, elevation 3,333 and population 18,000, is often ranked as a top mountain town by national publications. Anchored by quirky Appalachian State University, the town sports a mellow vibe and serves as a launch pad for adventure seekers.
Good beer was always easy to find at Peabody’s Wine and Beer Merchants, the best local bottle shop, which is located at the town’s crossroads. But until recently, a local brewery was missing. Appalachian Mountain Brewery filled the gap when it opened earlier this year.
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