The authors are Levitt and Dubner and the subtitle is The Authors of Freakonomics Offer to Retrain Your Brain.
This is a beautifully written book, as good as the original Freakonomics.
My favorite parts were the discussion of the Japanese hot dog eater Kobayashi and his training/learning regime, why van Halen had the “no brown M&Ms” clause in its contract, and why Nigeriam spam scammers tell you they are from Nigeria.
You also can get the real story (or at least part of the real story) of how the authors helped the British authorities identify terrorist money laundering.
I just ordered mine.