A North Carolina university and a major technology company are tangled up in a court battle over which one of them has the right to turn an existential statement into a dull marketing slogan.
According to Reuters, East Carolina University is suing Cisco Systems Inc. over the company’s use of what the university says is its registered trademark, “Tomorrow Starts Here,” a phrase that plays prominently in the company’s new marketing campaign. ...Steven C. Ballard, the university’s chancellor, said in a written statement on the university’s Web site that the slogan was nothing new for his university. He noted that the institution had been using it “for over a decade,” including in major advertisements. The university’s lawsuit seeks injunctive relief and damages, according to the statement.
A company spokeswoman told Reuters that the lawsuit was a surprise, adding that Cisco was “confident” that its campaign “does not create any confusion in the marketplace.”
I often confuse the beast of the east and all vegetable shortening.