Want to snag a window seat? Pay an extra $40 when you fly on Southwest and you can be part of the elite group of 15 people that gets to board the plane first.
Announced last week, the new fee allows gate attendants to sell unsold spots in a flight's coveted "A1-A15" boarding group. Since Southwest doesn't have assigned seating, boarding first pretty much assures you a prime seat.
Previously, the first 15 boarding spots were reserved only for customers paying Business Select fares, which typically cost hundreds of dollars more than the cheapest fares. Travelers can also pay a $10 "Early Bird" check-in fee to bump up their boarding position, but that fee does not guarantee you'll be among the first people to board.
Southwest says the new fee tested well with customers during trials.
The title of this article on CNNMoney is "Absurd Airline Fees." Um...absurdity is in the eye of the buyer and Southwest seems to be getting that. Who would've thought that some people are willing to pay more than others for a better choice is seats?
Don't want to pay extra to board early?
But that's not fair!
The absurdity is that CNNMoney would think that allowing people the choice to pay extra for something they want is...well...absurd.