New Orleans changing its NBA nickname from Hornets to Pelicans was not a secret.
But the logo and color scheme was, until today. New Orleans on Thursday officially unveiled its new nickname, logo and color scheme, capturing the essence of New Orleans and the Gulf and spotlighting the ecological concerns of the region.
The pelican, Louisiana's state bird, symbolizes the city and region's return from the devastating impact of Hurricane Katrina and reminds fans of two major issues: coastal restoration and wildlife conservation.
The logo depicts a menacing pelican, wings spread, with a basketball under its beak, a fleur de lis and a font reminiscent of the Crescent City. The new colors are blue, red and gold.
Should other sports teams adopt nicknames to reflect their environmental and other programs? Some suggestions:
- Los Angeles Smog | colors: brown, gray
- Denver Brown Cloud | colors: brown, white
- Cleveland Fire | colors: orange, red
- Atlanta Congestion | colors: red, black (most popular car colors?)
- Indiana Invasive Species | colors: navy blue, black (what is more invasive than Duke?)
- Detroit Emigrants | colors: silver, baby blue (makes as much sense as for Lions)
Suggest your own in the comments.