Describing itself as “the first automaker to enter into solar cell business,” Honda Motor Co. said on Monday it plans to start mass-producing solar cells in 2007...
Why? Ladies and gentlemen, I present to you the economic model of transition to alternative fuels.
a) Increasing prices for fossil fuels increases the demand for substitutes--because they become relatively cheap:
...eyeing growing demand for environmentally friendly energy sources.
b) technological innovations, induced by investment from higher fuel prices, make alternative energy production less expensive:
“The mass production of Honda’s next-generation solar cell became possible with a new mass production process for thin film solar cells developed independently by Honda Engineering,” the company stated.
Oh, and there's this added bonus:
Honda said its solar cells would be composed of non-silicon compound materials, consuming half as much energy and generating 50 percent less carbon dioxide during production when compared with conventional solar cells made from silicon.